EDIT ALL

 

ART DIRECTION
GRAPHIC DESIGN
IMAGE RETOUCHER / COMPOSITOR
EDITOR

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• Cover design, Adobe Illustrator

• Styles & template created in InDesign

• Portrait and image retouching in Photoshop 
• Image compositing in Photoshop
• Editing and word-smithing throughout 
• Typesetting

• Spot illustration: drawn in Illustrator

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I interviewed Bugra about the cover imagery and he simply described that the main image should portray a pile of dollar bills, with a rain of digital 1s and 0s falling down from above, Matrix-style. I found the perfect high-res imagery and composited it together in Photoshop.  

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Bugra is a very experienced, highly-regarded Wealth Manager with a brilliant record of success for his clients. As I read the manuscript, I quickly realized that he crafted two ingenious purposes for the book to address — the first being that the book would be a leave-behind for potential clients. Not one for their use though, as these well-heeled people have already had significant success, and had saved plenty. Instead, as a leave-behind, the potential client will easily see what an exceptionally good gift the book is for the family members, friends, and the young people in their lives, who are starting over, or just starting out in forming their approaches to spending and saving. The book is uplifting and encouraging, and shows at every historical turn how relentlessly people in our society have been marketed-to over the last 60 years using every trick in the bock to encourage living beyond one's means. So for the reader, it's a breath of fresh air and an inspiring path to a successful new start.
 

The real leave-behind for the investor considering a new Wealth Manager, is the wildly interesting 3-page Table of Contents which very cleverly shows the deep foundational thinking which informs Bugra's instincts and decision-making regarding his investment strategies. These chapter headings will "wow" the potential client, helping them realize that they've never met anyone with such a deep knowledge of the domestic and international factors affecting markets past and present. It's an amazingly well-crafted book in every regard, and it's available at amazon.com.​