ART DIRECTION
BRANDING AUDITS
GRAPHIC DESIGN
AUTHOR IN PROPRIETARY 

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This very unique project came to me through a friend who had co-founded a startup called Catalog Spree. They offered their retail clients a way to create fully-interactive product catalogs of 8 to 24 pages, which would post into Google Ad Spaces, but that were also resident in an engaging iPad app.

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To onboard a new retailer, I'd do a brand audit to pick up recognizable elements, then design a suite of 10 - 12 templates using Catalog Spree's proprietary authoring tool.

 

Every morning the retailer's "feed" of product photos, descriptions, sku numbers, and prices, could be automatically flowed into the template pages to create an updated mini-catalog in about 3 minutes. It was a very clever system, as every sale made from the catalogs instantly reported the SPARC code data of the sale, so that each retailer could easily track the effectiveness of their Google ad spend.

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I completed branded template suites for scores of initial clients over the course of about a year. The goal of the founders was to sell the company, which they successfully did in record time — to a company called Coupons.com.